The Weight Loss Company

Jenny Craig puts click-to-call link on its Web site and in their e-mail. When a user picks up the phone and calls, a recording of spokesperson Kirstie Alley congratulates the user on their choice while the system is connecting them to the nearest Jenny Craig location. The local store hears a message from Alley identifying the call's source, and is connected with the caller.

The Florist

Judson Brady, the owner of Broad Street Flowers, a floral service based in Atlanta Georgia, said only 5% of the visitors Yahoo sent to his web site placed an order. By contrast, Brady said, 33% of the callers who called his shop placed orders. "We're lucky to break even on pay- per-clicks, but we make $25 profit on every pay-per-call order," he said. "I’m ready for a lot more of it."

The Attorney

"What I'm offering is contact with a living, breathing lawyer," says Frank Frasier a Tulsa-based lawyer and Pay Per Call customer. "That first contact is critical, and pay-per-call provides that."

"I don't operate in a computer world, and many of my clients don't either," Frank states. He has no use for Internet advertising but places great value on the phone call.

The Incorporator

David Clarke markets a business that helps people start businesses, American Incorporators, Ltd. He helps would-be entrepreneurs incorporate or set up limited liability companies. It's not an easy service to explain on a Web site, people have questions and want to talk to someone. That's why American Incorporators believes in pay-per-call.

"We end up talking to a lot of our customers, so it's a natural fit." says Clarke. "We know that pay-per-CLICKs convert at less than three percent, whereas our conversion rate on pay-per-call is anywhere from eight to 10 percent. Even if it's more expensive, which it's not, it makes a lot more sense for us to use it."

The Agency

Chris Consorte is president and CEO of Integrated Direct & Integrated Interactive, wholly-owned direct and interactive marketing agencies on Long Island in New York. He says his firm services everyone from Fortune 500 companies to mom 'n' pop shops. He stumbled onto pay-per-call as a marketing vehicle for his agency, and started offering it to his clients.

Chris says it works well for mortgage clients, debt consolidation players, home improvement companies, and others. "They do very well with it. In fact, it's become the standard in how our clients buy their advertising. They want results, and there's nothing better than an inbound call from a prospect who wants to talk to someone about their product." Consorte said.