Q: What is ValueLeads Pay Per Call?

A: ValueLeads Pay Per Call is a specialized Internet advertising service that connects online-search consumers with your business by phone.

Q: How can Pay Per Call help grow my business?

A: Pay Per Call can help grow your business by driving qualified phone leads to your business from online consumers who want to talk to you about your products or services. They've likely done their Internet research, and have definitely seen your Landing Page, where they accessed your toll-free phone number. A conversation on the phone is the best way to build customer relationships and open and close sales. Consumers contact you at the phone number and times that you specify.

Q: How does Pay Per Call work?

A: Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to a website. You can easily sign up as an Internet advertiser and start receiving phone calls from qualified prospects.

It works like this: Consumers search for merchants or service providers in the search engines and online directories. Ads appear in search results which feature a link to your 'Landing Page' - a colorful presentation of your business, your products and your services. Your Landing Page includes a toll-free phone number with an invitation to call and talk to you about your products and services. The toll-free number forwards calls directly to your business number and tracks calls for billing and reporting purposes.

Q: Where will my ads appear?

A: Your ads appear across multiple Internet search engines, ad networks, online directories, pay per CLICK services and our own network of publishers and affiliates. Our job is to display your ad in every Internet channel your prospective customers may visit and link them to your Landing Page.

Q: Who designs and produces my Landing Page?

A: You can give us Landing Pages you have designed or we can produce them for you.

Q: How much does it cost to use Pay Per Call?

A: Pay Per Call is free for consumers to use, and free for advertisers to sign up. As a Pay Per Call advertiser, call pricing depends on call volume, your industry and the size of your market. Calls from buyers interested in corporate jets are going to cost more than calls to less unique markets.

Q: How does Pay Per Call differ from click-based advertising?

A: Pay Per Call uses a phone call as the billable event, rather than a click to a web site. As a Pay Per Call advertiser, you pay only when you receive a phone call, whereas click-based advertisers pay for clicks to their website. Every business can participate with Pay Per Call, even the 14 million U.S. businesses that don't have an eCommerce website.

Q: Which calls are charged and which calls are not?

A: To ensure you get maximum value as a Pay Per Call advertiser, you are not charged in the following situations:
* Follow-up calls: Only the first call from a phone number will be charged within a 3-day period.
* Short calls: You will not be charged for calls under 20 seconds because most likely the lead was not valuable.
* Hang-ups & Unanswered calls: You will not be charged until sufficient time for the phone to be picked up elapses.
* Paused ads: You will not be charged if you receive a call when your ad is paused. New calls delivered to your ring-to number will be charged, so be ready to receive calls when your ad is live. Use scheduling to automatically pause your ad when you are unavailable.

Q: How can I increase the quality of calls I receive?

A: To improve the quality of the calls you receive, you should make sure your ad fully and accurately describes your products or services, and select the categories and service areas that best represent your business.

Q: Which phone number should I use as my ring-to number?

A: We suggest you use your business phone as your ring-to number. If you choose to use your cell phone number and you think you'll be out of calling range, be sure to pause your ad so that you don't miss valuable phone calls. Please note there are instances when cell phones don't ring even when in your coverage area. These calls generally go to voicemail and are charged as Pay Per Call leads.

Q: How can I manage when I receive calls?

A: You have ultimate control over when you receive calls from your Pay Per Call ads, because you can:

* Set up a custom schedule that will automatically display your ad only during your business hours.
* Manually override your schedule to display ads on days you want to take calls outside of your schedule.
* Pause your ads when your business closes for an extended period of time, until you are ready to receive calls again.

Q: What is the best payment plan for my business?

A: Most advertisers prefer the Auto-Deposit payment plan, because of its convenience and flexibility. Auto-Deposit ensures your ad stays active by replenishing your account whenever your balance goes below a certain amount.